French maître d’hôtel Fred Sirieix, best known for hosting Channel 4’s First Dates and BBC Two’s Remarkable Places to Eat and Million Pound Menu, will take the main stage and participate in an interactive keynote session at this year’s Cvent CONNECT® Europe. The hybrid event technology conference, hosted by Cvent at the InterContinental London – The O2, will take place 5-6 October and will offer both in-person and virtual experiences.
A highly respected figure in the hospitality industry with over 25 years in the business, Fred is an expert in understanding how service impacts a customer’s experience, a brand’s reputation, as well as its link to business survival and profitability. The live session will provide attendees with insights into how to provide a level of tailored service that helps facilitate more impactful networking between event delegates, maximise connections made both in-person and online, and enhance the overall event experience.
Patrick Smith, chief marketing officer at Cvent comments: “Memorable experiences, compelling content, and dynamic networking opportunities are cornerstones of great events. With Fred’s extensive career in hospitality, serving some of the most discerning guests, he understands how to bring amazing experiences to life. We’re excited to feature Fred on the main stage at Cvent CONNECT Europe, and for him to share his unique insights with our virtual and in-person attendees.”
More about Cvent CONNECT Europe
The hybrid conference will bring together MICE, marketing, and hospitality professionals from across the UK and Europe for one event, with two unique experiences. The Cvent Attendee Hub™ will power an immersive, interactive content experience for those attending remotely, while offering additional engagement opportunities for in-person attendees.
Key themes and topics for discussion at this year’s conference include: the power of data in the new era of events and how to leverage these insights to deliver more impactful experiences; the future of event marketing; empowered leaders: building diverse and inclusive communities; sustainability; a safer journey for in-person events; hospitality MICE business strategy; and the outlook for in-person, virtual, and hybrid events.
Other conference highlights include:
- Additional expert keynotes: In the main stage session, ‘Sports and the Pandemic: How Wimbledon Weathered the Storm,’ Alexandra Willis, marketing and communications director for Wimbledon, will share insights from her experiences over the past 18 months. Alexandra has achieved industry-wide recognition for her creative use of content and technology to transform the perceptions of a traditional brand and building an award-winning digital and communications strategy that is at the heart of the long-term future of Wimbledon.
- In-person and virtual networking: In-person attendees will have multiple face-to-face networking opportunities and an evening event experience to connect and engage with their peers in a more casual setting, while virtual attendees can attend topic-driven roundtable discussions, chat with peers in real-time, and engage with exhibitors and sponsors in a live, virtual environment.
- Impactful educational content: CMP-accredited sessions focused on industry trends, exciting keynotes, developments in MICE technology, in-person demos, live and on-demand tech tours, and classroom-style training camps offer attendees the insights and best practices they need to succeed in a new era of events.
- Cvent Innovation Pavilion: Both virtual and in-person attendees can engage and interact with the latest innovations and product enhancements from Cvent and get an exclusive look at future solutions.
To register or to learn more, please visit the Cvent CONNECT Europe website.
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