IBTM today announced that the Department of Culture & Tourism – Abu Dhabi (DCT Abu Dhabi) will be its Premier Partner for IBTM World 2019.
This is the first time in IBTM World’s 31-year history that it has taken on a Premier Partner. The agreement will allow DCT Abu Dhabi the opportunity to leverage its relationship with one of the industry’s best-known and most respected events, giving it access to a highly engaged global audience of meetings professionals.
Commenting on the news, Shane Hannam, Portfolio Director, said: “I’m excited to announce our first ever dedicated Premier Partner for IBTM World. We have an excellent relationship with the team at the Department of Culture & Tourism – Abu Dhabi, having worked very closely together for several years now producing IBTM Arabia and I’m delighted that we have now extended that partnership to IBTM World.”
The partnership builds on Abu Dhabi’s 2030 Economic Vision and is part of the Department’s ongoing initiatives to enhance social and economic development through the hosting of innovative business events.
HE Sultan Al Mutawa Al Dhaheri, Executive Director of Tourism for DCT Abu Dhabi, said: “We are very pleased to announce our partnership with IBTM World. The agreement will allow us to build on our work to promote Abu Dhabi to a global audience as an unrivalled destination for business events. The partnership aligns well with wider initiatives, including our Abu Dhabi Convention Bureau’s Advantage Abu Dhabi, which provides a unique opportunity to event organisers to gain destination-driven value by providing bespoke destination support across a number of key market sectors.”
IBTM World 2019 will take place from 26 – 28 November at Fira Gran Via Barcelona.