High standards ensure Middle East is seeing growing demand from event planners

Abu Dhabi’s rising level of development and investment, as well as its enhanced connectivity and infrastructure, have driven the popularity of the city among meetings and events professionals globally. Testament to this is the number of high calibre suppliers already registered to attend IBTM Arabia 2018, the most established event of its kind in the Middle East MICE industry, taking place at Jumeirah at Etihad Towers in Abu Dhabi, from 5-7 February 2018.

Leading international suppliers confirmed to attend the event include the Azerbaijan Convention Bureau, Czech Tourism Authority, Interprefy, Norwegian Cruise Line, Singapore Tourism Board and the United Nations Conference Centre. Regional suppliers include Atlantis The Palm, Fairmont Ajman, Fujairah, Jumeirah Group, Matrix Audio Visual Entertainment, Ras Al Khaimah Tourism Authority, Rotana Hotels and Resorts and The Waldorf Astoria Ras Al Khaimah.

They will be joined by Hosted Buyers from organisations including AIM Group International, ALJ – Toyota, American Express Travel Services, Continental AG, Danone, Firmenich, GSK, Saudi Telecom Company and United Spirits Ltd, from countries including Italy, Malaysia, Saudi Arabia, Spain, the United Kingdom and the United States.

According to the latest IBTM Trends Watch Report, launched at IBTM World last month in Barcelona, the Middle East is a maturing market, becoming a major player on the international meetings and events scene, thanks to its high standards of delivery both on the supply and demand side. The report quotes the Advito 2017 Industry Forecast that is seeing fleet expansion by Emirates, Qatar Airways and Etihad Airways, to meet the growing demand in the region –  up 11.2 per cent – allowing international delegates easy access to meetings and reducing the cost for international event planners.